Online Targeting by Social Graphs
As one of the first companies Media6° (pronounce Media 6 Degrees) offers online advertising using targeting based on social graphs, a trend which is supported by new technologies like social media...
View ArticleVideo Advertising Solution with Targeting
Audiantis is an internet video solution provider supplying solutions for portals, ecommerce and video advertising. The solutions have various targeting opportunities, which are based on the proprietary...
View ArticleDemographic Website Analysis and Behavioral Targeting
Navegg is a new service offering demographic analysis of the website audience. Demographic analysis is a trend topic primarily reasoned by new targeting opportunities by social graphs produced at the...
View ArticleSentiment Analytics for Internet Advertising
OpenAmplify has introduced a solution deploying sentiment analytics of content for the targeting of internet advertising. The application analyzes content for its intention and meaning and displays the...
View ArticleInterenet Advertising Network with Advanced Targeting and Marketing Automation
Rocket Fuel is a newly launched and innovative internet advertising network. The service combines common and up to date aka innovative ad targeting technologies. In particular contextual advertising...
View ArticleIncreasing the ROI by Retargeting
FetchBack offers a retargeting solution to advertisers and other parties involved in internet advertising. The service enables retargeting for any purposes from newsletter subscriptions to selling...
View ArticleBehavioural Targeting with Personalized Banner Ads
Struq is a new behavioral advertising service. The service enables the targeting of potential customers by personalized adverts. Beside the general retargeting the proprietary ad server technology of...
View ArticleInternet Advertising by Psychographic Targeting
PeerSet is using data out of the social web to create psychographic profiles of users to enable targeted internet advertising based on psychographics. The service analyses tagged data and information...
View ArticleContent Rating for improved Advertising Placements
AdSafe Media is providing content rating services to assure the appropriate placement of internet advertising. The service operates as a third party content rating service by providing a firewall...
View ArticleGoogle sets another Internet Advertising Trend
Google has announced a most interesting acquisition, which is able to change the internet advertising market again. The company announced to acquire Teracent, a marketing automation and internet...
View ArticleTargeted Internet Radio and Audio Advertising
Internet radio is popular and a hot media convergence trend. Opposed to common internet advertising means up to now internet radio advertising spots have been handled like common radio spots. This...
View ArticleTargetSpot launches Mobile Audio Advertising
The audio advertising network TargetSpot, which has launched a tracking system for internet radio advertising lately, starts a mobile audio advertising service. According to DM News the new service...
View ArticleWebsite Analytics with integrated Targeting Facilities
Webtrends, a web analytics company providing solutions since the early beginning of the internet and across platforms like websites, mobile sites and company representation on social networks today,...
View ArticleLabeling of Behavioral Advertising and Targeting
Innovative targeting technologies and privacy are still hot issues. On one side are the interests of the advertising industry and on the other side those of consumers and their representatives at...
View ArticleCase Studies on Targeting using Social Graphs
The Wallstreet Journal reports about some case studies using social graphs for targeting in social media marketing. The application used in these cases is by 33across. In one case eBay has used the...
View ArticleInnovative Targeting System based on Influence and Sharing
ShareThis.com is well known for its sharing buttons, which enable to share web content with others. By the distrubution of this sharing button on other websites data is generated, which now is used in...
View ArticleInnovative Internet Advertising Systems pays for Attention
YouData is offering an innovative internet advertising system to monetize content by letting consumers participate. The service is described by “attention payment system”. This system enables the...
View ArticleRewards for Watching Video Advertising
The advertising service provider AdGenesis Digital, which enables personalized advertising messages on websites and social networks in exchange to rewards to users, has introduced a new feature. The...
View ArticleAnonymized Profiles used for Targeting
adnologies introduced a new version of its adserver technology at the dmexco. Furthermore the company announced a new product called Profile Data eXchange. This platform enables targeting by anonymized...
View ArticleSocial Media Data, Trend Research and Online Advertising
The use of internet data gathered out of the social web or by search engines for the purpose of predictions and trend research has already been proven by several cases, but up to now mostly or at all...
View ArticleTargeting is most important to Video Advertising
TidalTV has researched the importance of targeting to video advertising by comparing targeted 15 second and 30 second spots. Targeting has been found to be a most important factor by targeted 30 second...
View ArticleSocial Targeting with Realtime Bidding
Sociomantic is an online advertising solution provider bringing up a new level to targeting at online display advertising. The proprietary technology of Sociomantic consists of a social targeting...
View ArticleMarketing Automation with Audience Analytics and Segmentation
Ohana Media has launched OhanaQB, an application to analyze users and to create clusters to optimize online marketing. The saas software analyzes website visitors and creates clusters of target groups....
View ArticleContextual Advertising Network combines Contextual with Retargeting
AdMedia, an advertising solution provider and owner of an affiliate marketing network, has launched another online advertising network called Contextual. As the name suggests the targeting of the...
View ArticleTwitter Advertising with Geotargeting
Twitter has enriched its Promoted Accounts and Promoted Tweets advertising programs with geotargeting. According to MediaPost Publications the new feature is in a beta phase and enables advertisers to...
View ArticleSocial Media Advertising Platform
Adaptly claims to revolutionize the buying of social media advertising and it does. As known from here it is the first service enabling to manage social media advertising campaigns across various...
View ArticlePersonalization based on Persuasion Profiling
Personalization has been defined as an internet marketing trend within the marketing updates lately. An article at the Lifestream Blog is describing one form of personalization in the online...
View ArticleInterest and Trend based Advertising in Realtime
Taykey has officially launched its interest and trend based realtime advertising services, according to an article by MediaPost Publications. The service is using social media monitoring and analyses...
View ArticleA Quality Ad Network by Crowd Sourcing
Two facts are the basic to InfluAds, crowd sourcing as a valuable mean and the resurrecting and evolving display advertising market. The company aims to find relevant ad inventory beyond large...
View ArticleContextual Advertising for Online Video
The video advertising solution provider TubeMogul has partnered with Affine, a company offering an amazing and innovative targeting technology. By facial recognition, object detection and content...
View ArticleHyperlocal Targeting at Mobile Advertising
PlaceIQ has a new approach to mobile advertising. As the name of the service suggests data about places aka locations are gathered and made usable for targeting. The gathered data do describe locations...
View ArticleBehavioral Targeting based on Data Marketing
A new behavioral targeting approach is provided by the cloud marketing platform BloomReach. The difference to conventional behavioral targeting, which is based on cookies or by analysing search...
View ArticleDynamic Interest based Targeting in Realtime
RadiumOne is a young online advertising company, which comes up with both innovations and an interesting concept. The advertising innovation once again takes online advertising and in this case...
View ArticleSpontaneous Online Shopping by Prospecting
The online advertising service and technology provider DataXu has released a study on prospecting. Prospecting describes a strategy to introduce products similar to the one a user searched for or like...
View ArticleMarket Overview Real Time Bidding, Processes, Services and Trends
The market research company econsultancy has published an infographic about the real time bidding ecosphere. The graphic is giving an overview to the various processes as well as about particular...
View ArticleAutomated Creation of personalized Search Engine Ads
Personalization is a hot issue and regarding the personalized and automated creation of display ads there are already a couple of services around, a trend having started with teracent probably followed...
View ArticleCompetitive Intelligence for Online Advertising
If you want or need to know where your competitors advertise, the just started WhatRunsWhere.com might be for you. It is a competitive intelligence service covering online advertising both on the web...
View ArticleAudience Targeting with Web and Mobile Ranking
The services of Quantcast are extensive. This is why the title of this post is not distinct. However, both services from Quantcast are comprehensive and should therefore be mentioned. Also, the...
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